With nearly five million tonnes fished annually, tuna is one of the most important fisheries in the world. It is also a booming industry worth billions of dollars. But today one third of these stocks are over-exploited or at limits of over-exploitation, due mainly to inadequate and opaque management of tuna fisheries, giving free rein to illegal and uncontrolled fishing practices that are putting pressure on this delicate ecosystem.
The Tuna Protection Alliance (TUPA) is an initiative driven by canned tuna market players who recognise that retailers, producers and fleets must work together to quickly adopt better fishing practices and management to restore balance and safeguard resources for future generations.
Launched in September 2018, TUPA focuses on skipjack (Katsuwonus pelamis), yellowfin (Tunnus albacares), bigeye (Thunnus obesus) and albacore tuna (Thunnus alalunga), which account for the majority of tuna stocks. The members share the same commitment and also work to build cohesion with all stakeholders in the sector.
TUPA has three main objectives:
The group works to implement progressive change while taking into account socio-economic, environmental and scientific recommendations.
TUPA members (as shown above) are joined by Earthworm France as coordinator and a number of organisations who contribute their valuable expertise of the tuna industry. Contributors currently are WWF France, the FIAC (Federation of Preserved Food Industries), Orthongel (French organisation of frozen tuna producers) and the IPNLF (International Pole & Line Foundation). Their role is to provide a critical view of the group's orientations and actions. Therefore, these organisations can advise, make suggestions and challenge the group's strategy.
Since its launch in September 2018, the Tuna Protection Alliance's ambition is organised around two major axes:
Before entering the Tuna Protection Alliance, all companies must sign the charter and share the group’s values. These values are transcribed in a document entitled ‘Manifesto for a more sustainable tuna sector’. This manifesto reflects the common ambition of the group: by 2025, to offer responsible tuna for sale.
Click here to view the Tuna Protection Alliance Manifesto
As a member-based organisation, we know that collaboration is key to success and that everyone has a role to play in creating balance between people and nature. We are always open to hearing from potential new members or clients, interested investors or partners and those who just want to learn more. Please get in touch!
To create real, lasting change we know we need to maximise the impact of our solutions. If you want to be a part of this journey, reach out to us and together we can make change happen.