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Understanding Shared Impacts on Landscapes for Better Sourcing Practices
Understanding Shared Impacts on Landscapes for Better Sourcing Practices
News Sep 13, 2022

3M, Ahlstrom-Munksjö, Metsä Fibre and Earthworm Foundation Continue Collaboration in Responsible Wood Sourcing

4 min read

Ahlstrom-Munksjö, Metsä Fibre and 3M, with the help of Earthworm Foundation, continue their close collaboration in responsible wood sourcing.

Kainuu, Finland (Image source: AllTrails)

This year the partnership concentrates on the Kainuu region, Finland, where the different parties will conduct research on current forestry practices and future practices linked to Kemi Mill expansion in the area.

Based on the results, the three companies will develop their operations and continue collaboration among each other and other stakeholders to pursue sustainability in wood sourcing.

Metsä Fibre, the world’s largest producer of bleached softwood pulp and a globally significant manufacturer of sawn timber; Ahlstrom-Munksjö, a significant wood pulp consumer; and 3M, a global producer of paper-based products, seek to advance environmental performance and sustainability throughout their operations and supply chains.

Bringing all supply chain actors together promotes responsible practices from forests to customers.

“Ahlstrom-Munksjö is committed to providing transparency along the supply chain, from forests to fiber-based materials, and to deploying sustainable practices", said Maud Laverroux, Manager, Sustainable Operations at Ahlstrom-Munksjö.

This unique collaboration is stepping up the supplier-customer relationship, beyond purely commercial benefits, to include people who live and work in the sourcing region. We collectively engage in forest and biodiversity protection, and development of local interests,”

Maud Laverroux, Manager, Sustainable Operations at Ahlstrom-Munksjö.

The partnership started in 2019 and mainly focused on responsible wood sourcing in the value chain from forests to end products. This year, the companies will conduct research in Kainuu, Finland to collect views on the local forestry practices. The research will be organised by Earthworm Foundation, a global non-profit that transforms supply chains by partnering and innovating with the private sector, governments, communities and civil society to create solutions to environmental and social challenges.

“At Metsä Fibre, sustainability and responsibility are an integral part of everything we do. We have ambitious 2030 sustainability targets that help to pave the path towards a low-carbon society," said Marko Ruottinen, Sustainability Manager at Metsä Fibre.

We see that proactive sustainability collaboration with customers and other stakeholders is beneficial for us and also for the entire value chain. We are highly committed to driving responsibility not just in our own operations but also within the industry.”

Marko Ruottinen, Sustainability Manager at Metsä Fibre.

Finnish forests have areas necessary for their biodiversity and as a carbon sink and source of livelihood for local residents, as well as community well-being. Therefore, it is crucial to understand local views and challenges to ensure sustainable operations in the area. Earthworm will interview different stakeholders to understand possible issues and development areas related to regional forestry practices. Based on the results, partners will determine with relevant stakeholders what steps, if any, can be taken towards achieving a more sustainable balance between different forest values.

“At 3M, sustainability is tied to shared global needs. For the world to have a sustainable future, many challenges must be addressed, including the limited availability of natural resources and a global climate crisis," said Geertje Pollaris, Responsible Sourcing Leader for 3M EMEA Region.

"We understand that our impact, as we improve our business, our planet, and every life, can be far greater when we collaborate with our suppliers, customers, and communities. This is the continued story of our promise to help solve the world’s greatest challenges,”

Geertje Pollaris, Responsible Sourcing Leader for 3M EMEA Region.

Ahlstrom-Munksjö in brief
Ahlstrom-Munksjö is a global leader in combining fibres into sustainable and technical advanced speciality materials. Our purpose is to Purify and Protect, with Every Fiber, for a Sustainable World. Our vision is to be the Preferred Sustainable Specialty Materials Company for all our stakeholders. We serve five growing and distinctive end markets, which form the basis for our five divisions: Filtration, Food & Consumer Packaging, Healthcare, Building Materials, and Technical Materials. Our annual net sales in 2021 amounted to EUR 3.1 billion and we employ some 8,000 people. Read more at

Metsä Fibre in brief
Metsä Fibre is a leading producer of bioproducts, biochemicals and bioenergy. We are the world’s largest producer of softwood market pulp and a globally significant manufacturer of sawn timber. There is a growing demand for our high-quality products, as renewable wood provides a responsible alternative to fossil-based materials. In 2021 our sales totalled approximately EUR 2.6 billion, and we have around 1,400 employees. Metsä Fibre is part of Metsä Group. Read more at

3M in brief
At 3M, all 96,000 employees are dedicated to science and exploration. We strive to solve today’s challenges and prepare for the future, aiming to create a more positive world through science by delivering innovative solutions that add value for our customers. We are organized around four global business groups to best serve our customers. And today, you are never more than 3 meters, away from 3M Technology working to improve your life-- from safety equipment for workers to the Post-it® Notes you have on your desk, 3M Science is never far away. See more at

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