Facebook icon Twitter icon Mail icon

Trees from all over the world feed global demand for paper-based materials.

Trees from all over the world feed global demand for paper-based materials.

Pulp & Paper

Forests are under pressure from human activity that results in forest loss and degradation. The pulp and paper industry can be one of these pressures, but it can also be what keeps them standing.

Trees from all over the world – Brazil, the United States, Russia and Sweden, to name a few key sources – feed global demand for paper-based materials. Most of us don’t buy newspapers anymore, however we’re more likely to order boxed packages from the internet. Recycled fibre is gaining in popularity, but virgin fibre from trees remains the main source for a variety of reasons.

Intense management of these sources often creates unsustainable pressure. For example, as demand grows, we have seen tropical forests cleared for monoculture plantations and Northern landscapes become increasingly fragmented. On the other hand, we have seen forest lands increase in the United States due to a thriving forestry sector. As long as these forests are managed in a way that preserves their ecological capacity, this can be good news for wildlife and the climate.

Recycled content is an important component of the pulp and paper industry and is one way to meet growing demand without increasing pressures on forests. Re-used fibre, however, faces its own challenges in the way used paper is collected. The informal nature of the collection process leads to extremely difficult conditions for those involved, including low pay, no insurance safety net and an often dangerous work environment.


About 40 percent of wood harvested globally is used to make pulp and paper products.
Our pulp and paper members source from over 50 countries, are buying from over 250 direct suppliers and are connected to hundreds of pulp mills around the world.
Global consumption of pulp and paper is increasing at a rate of 1% a year.

Our work

Earthworm Foundation is guiding a coalition of leading industry players to promote the value of forests as a source of economic, social and ecological wealth.

With members such as Nestlé, Mars and 3M, we work to expand the definition of quality pulp and paper products. Through responsible sourcing policies, we see a path that encourages not just optimal economic and logistical quality but also social and environmental quality of the fibre produced and utilised. We help member businesses set appropriate and measurable objectives. We then map their supply chains to identify priority areas of harvest and suppliers for projects and engagement respectively. In partnership with our members, we work to cultivate demand for responsible products, while tackling core problems such as forest loss and degradation.

CLICK HERE if you are interested in working with us.

CLICK HERE if you have a question about our work on pulp and paper.

News & Stories

Apr 3, 2024

Protecting Forests Through Recognition of Indigenous Rights

Apr 2, 2024

Balancing Business Needs with Conservation

Jan 23, 2024

Key to responsible forest management lies in local dialogue and close collaboration with the whole value chain