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DIGITAL CONTENT & ENGAGEMENT MANAGER - Kuala Lumpur, Malaysia

Deadline: 18/12/2020


Earthworm Foundation (EF) is an international dynamic non-profit organization which helps companies transform their supply chains across the world for the benefit of people and nature.

Earthworm Foundation is seeking a motivated Digital Content and Engagement Manager, based in Kuala Lumpur, Malaysia, with experience in digital content strategy, excellent communication and writing skills, passionate about working with supply chain data to generate value and interested in a career with a dynamic non-profit that builds relationships with companies, governments and civil society organizations to bring responsible products to market.

About Earthworm Foundation

Earthworm Foundation currently has presence in 20 countries including Indonesia, Malaysia, China, Ecuador, Peru, Brazil, India, and several locations within West Africa, Europe and the Americas. We employ more than 200 people worldwide and work with big and small companies, communities and producers of raw materials to create compelling cases of transformation. With an innovative and entrepreneurial spirit, we work on the ground with people to create inspiring transformation stories. We focus on creating value, engage without judging and carry hope and a positive vision of the future.

What Makes Us Unique

Beyond providing advice on policy set up based on our strong technical expertise, we see the world through interactions and relationships. Operating between two worlds (NGO-Companies/Buyer-Supplier), we encourage our partners to look inside, and are not only their environmental conscience. In addition to traceability and assessments, we create and innovate solutions to the challenges companies and communities face.

What We Offer

  • A unique work experience in a dynamic non-profit directly impacting the conservation of the environment and improvements in human rights and social equity through supply chains.
  • An organic environment with the chance to work in a multicultural team.
  • The opportunity to lead complex projects, build customer relationships and develop new business, with exposure to different tasks.

Responsibilities

  • Execute digital media strategies that meaningfully connect with Earthworm’s audiences across all its channels—including the website, Facebook, Twitter, LinkedIn, and YouTube;
  • Develop concrete plans to grow audience base and deepen audience engagement;
  • Digital content strategy:
    • Ensure alignment with global vision and content strategy;
    • Monitor analytics to understand Earthworm’s audiences better. This includes using insights from analytics to evaluate the effectiveness of various projects;
    • Study and capitalize on local and global trends in digital media and audience engagement. Identify opportunities to launch new channels or evolve existing channels to align with Earthworm’s goals and audience engagement strategy;
    • Implement the SEO and SEA strategy.
  • Build online and offline relationships to facilitate content partnerships;
  • Partner with local studios, broadcasters/networks, influencers, aggregators and specialist agents;
  • Work on the ways in which other distribution channels—including public relations, partnerships, and events—can support the work of Earthworm’s communications content planning and production:
    • Develop new ideas for content and social engagement, and ensure ideas are translated into concrete activities;
    • Develop a content calendar and ensure projects in all digital content channels stay on track—including the web, social media, and multimedia;
    • Create and tailor content to adapt it to the different digital channels and repurpose material for digital use;
    • Develop guidelines for content creation and marketing for all digital channels and ensure their implementation.

Requirements – Candidate Profile Minimum Qualifications

  • Bachelor degree or equivalent higher level training in mass communications, or other related field;
  • Skilled in using digital platforms;
  • A good understanding of how to attract, grow, and engage audiences. Experience growing an audience following for a major brand is preferred;
  • 4-5 years' experience in integrated content distribution and digital strategies;
  • Expertise in digital trends, and content best practices (including SEO, web content optimization, paid and organic promotion, UX, with strong journalistic and editorial insights) ;
  • Experience in using data and analytics to measure impact, create metrics reports, and refine strategies to achieve success (e.g., Google Analytics, Facebook Insights and Publishing Tools, Twitter Analytics, Sprout Social, etc.).

Language skills:

  • Proficiency in English;
  • Fluency in Bahasa Malaysia.

Personal characteristics:

  • Passion for working on issues related to sustainability, resilience, and supply chains.
  • Hands-on, practical, innovative.
  • Flexibility, takes initiative/proactive and positive attitude.
  • Ability to work within a multidisciplinary and multicultural team.
  • Ability to handle multiple tasks and work autonomously.
  • Committed to Earthworm Foundation values:
    • Focus on action and on-the-ground results;
    • Entrepreneurial spirit;
    • Client-focused;
    • Open collaboration and communication;
    • Humble;
    • Respect for each other.

Working conditions / Physical effort:

  • Based in Kuala Lumpur, Malaysia;
  • Some trips around Malaysia (if required).

Other information:

  • 1-year contract (renewable);
  • Immediate start;
  • Malaysian citizenship/valid work authorization required.

To apply

Interested candidates should send a cover letter and CV via email to malaysia.recruitment@earthworm.orgby 18th December 2020. Please put your last name and MsiaComms2020 in the subject line of the email. Successful candidates will be contacted by email for an initial interview. The position will be open until filled. Only candidates who send a full application will be considered. Only selected candidates will be contacted.