For example, 40% of Indonesia’s palm oil is produced by small-scale farmers. Though they are often the forgotten face of supply chains, efforts to maintain food security and ecosystem services are inextricably linked to these farms.

Rurality leverages the power of local and global supply chains by engaging with suppliers, producers and brands to drive change and transformation that creates value for all, particularly for farmers. We see farmers as entrepreneurs who sometimes lack the tools to realise their vision. So, we take a business-minded approach to working with them to develop their skills, their connections and their resilience; improving their livelihoods in the process. Rurality doesn’t believe in one-size-fits-all solutions, instead we work with farmers in the field to understand their needs and develop solutions that suit them.