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Putting the farmer at the heart of society

Putting the farmer at the heart of society

Rurality

When we think of supply chains, we tend to think of large operations. However, small-scale farmers still grow much of our world’s food today.

For example, 40% of Indonesia’s palm oil is produced by small-scale farmers. Though they are often the forgotten face of supply chains, efforts to maintain food security and ecosystem services are inextricably linked to these farms.

Rurality leverages the power of local and global supply chains by engaging with suppliers, producers and brands to drive change and transformation that creates value for all, particularly for farmers. We see farmers as entrepreneurs who sometimes lack the tools to realise their vision. So, we take a business-minded approach to working with them to develop their skills, their connections and their resilience; improving their livelihoods in the process. Rurality doesn’t believe in one-size-fits-all solutions, instead we work with farmers in the field to understand their needs and develop solutions that suit them.

Facts

Since 2015, we have engaged over 4,000 smallholders across 11 countries.
350 of those farmers have started diversifying their farming activities.
We work with over 125 partners, protecting more than 20,000 hectares of forest and impacting over 35,000 farmers.

Our solution

Rurality drives change by enhancing farmers’ resilience, empowering them while respecting the environment and reinforcing their relationship with factories and traders along the supply chain. We work on the ground to understand farmers’ challenges. We build trust and partnerships to create innovative and scalable solutions together. We act as a bridge for farmers, connecting them to peers and stakeholders, empowering farmers to define their own journey.

Projects

Rurality, Sabah, Malaysia

Collaborating with government, NGOs and business to strengthen resilience of smallholders in Sabah

Rurality, Peranap, Indonesia

Rurality is working alongside Reckitt Benckiser to support farmers in Peranap.

Rurality, Takoradi, Ghana

Rurality is forging resilience among oil palm farmers in Ghana’s Western Region.

News & Stories

Feb 19, 2021

Collaboration with palm oil and cocoa producers in Soubré, Ivory Coast

Jan 21, 2021

Working towards a hazelnut industry that creates value for all

Jan 6, 2021

Helping farmers in Vietnam adopt better planting practices

Join the Earthworm Journey

We are always open to hearing from potential new members or clients, interested investors or partners, and those who just want to learn more. Get in touch!

Become a member

If you want to be a part of the journey, reach out to us and together we can make change happen.

Share an idea

We fully appreciate the power of ideas and collaboration. So, please get in touch and share your thoughts.

Ask a question

Want to know more about our work on the ground? We’re happy to answer your query.

Downloads

Jan 25, 2019

A guide to Rurality

pdf. 2.0 MB

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May 31, 2019

Rurality's Impact

pdf. 1.1 MB

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May 29, 2020

Rurality's Vision

pdf. 853.8 KB

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